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HRH Prince Charles visits Bradford to meet William Halstead in support of the Campaign For Wool

Nov 30, 2010

William Halstead’s are delighted to support HRH The Prince of Wales “Campaign For Wool”

“Prince Charles told industry representatives and guests that he was delighted with the response to the Campaign for Wool, which he had instigated to try to increase the demand for and price of wool, a natural sustainable product which accounts for only two per cent of fibre consumption.

He announced the campaign would next year go global to take the promotion into valuable markets in Asia and the United States. The Prince had been moved to convene the Campaign for Wool after learning of the plight of sheep farmers and seeing the price from his own flock at Highgrove House in Gloucestershire plummet.

He said he wanted the campaign to play an important part in building and maintaining the wool price in the next five years as well as highlight the attributes of wool as a natural fibre for fashion, interiors and the built environment.

The Prince said: “It gives me great pleasure to see that the Campaign for Wool is working successfully and helping to develop the market and increase the price of this wonderful fibre.

“The wool and textile industry around Bradford plays a vital role in the economic well-being of this region and to the whole of the UK and I am greatly encouraged by the impressive levels of innovation and quality at the sites I am visiting today.”

Frank Langrish, chairman of the Bradford-based British Wool Marketing Board, said: “The UK sheep farmers produce 29 million kilos of wool every year so they are delighted that this campaign has raised the profile of their wool.

“We are proud and grateful for the Prince’s support and patronage.”

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